Who Is Tricia Lucus? Wiki, Age, Net Worth, Kids, Family & Facts About Toby Keith’s Wife

Tricia Lucus is the wife of country music superstar Toby Keith, who is known for his hit songs like “I Love This Bar”, “Courtesy of the Red, White, & Blue”, and “Beer for My Horses”. But Tricia is more than just a supportive spouse; she is also a successful businesswoman, a loving mother, and a proud grandmother. In this article, we will explore the life and achievements of Tricia Lucus, and how she has been a vital part of Toby Keith’s journey.
Early Life
Tricia Lucus was born on December 15, 1961, in Oklahoma City, Oklahoma. She grew up with a passion for music and singing and performed at local nightclubs in her teens. She also worked as an oil company secretary to make ends meet.

Toby Keith was born on July 8, 1961, in Clinton, Oklahoma. He graduated from high school in 1979 and followed his father’s footsteps to work in the oil fields. He also played and sang at local bars with his band called the Easy Money Band, which performed Alabama-style country rock.
Tricia Lucus Wiki/Bio
Name | Tricia Lucus |
Birth date | December 15, 1961 |
Birthplace | Oklahoma City, Oklahoma |
Occupation | Businesswoman, designer, philanthropist |
Spouse | Toby Keith (m. 1984) |
Children | Shelley Covel Rowland Krystal Keith Stelen Keith Covel |
Grandchildren | Kirby and Hensley Sandubrae, Karsyn and Everett Rowland |
Net worth | $10 million |
Brands | SwingDish, Wild Shot, Show Dog Nashville, Toby Keith’s I Love This Bar & Grill |
tricialucus | |
Homepage | newsunzip.com |
How Tricia and Toby Met and Married
The two met at a nightclub in Oklahoma in 1981, when Tricia was 19 and Toby was 20. They were instantly attracted to each other and started dating soon after. Tricia recalled that Toby was “one of those larger-than-life guys, full of confidence”.

They dated for three years and faced many challenges and doubts from their families and friends, who thought that Toby’s music career was unrealistic and risky. But Tricia believed in Toby’s talent and potential and encouraged him to pursue his dreams. She said, “It took a strong-hearted and loving woman to say, ‘He’s good enough at music that I’ve got to let him try. And it’ll be a great shot for both of us if he can make it work.’ ”
They got married on March 24, 1984, in a simple ceremony at their home. Tricia brought a daughter to the marriage, Shelley Covel Rowland, who was born in 1980, and whom Toby adopted right away. They later had two more children, Krystal in 1985 and Stelen in 1997.
How Tricia Supported Toby’s Music Career
Toby and Tricia’s marriage was not always easy, especially in the early years, when Toby struggled to make a name for himself in the music industry. He worked as a derrick hand in the oil fields and played at bars and clubs at night. He also made several demo tapes and sent them to various record labels, but faced constant rejections.
Tricia was the main breadwinner of the family and supported Toby financially and emotionally. She also helped him with his songwriting, giving him feedback and suggestions. She said, “I was his sounding board. He’d play me his songs and I’d tell him what I thought. Sometimes I’d say, ‘That’s a hit,’ and sometimes I’d say, ‘That’s not so good.’ ”

Tricia Lucus’ faith in Toby paid off in 1993, when he finally landed a record deal with Mercury Records, and released his debut album, Toby Keith, which spawned four hit singles, including “Should’ve Been a Cowboy”, which reached number one on the Billboard Hot Country Songs chart. Since then, Toby has become one of the most successful and influential country artists of all time, with over 20 albums, 60 singles, and numerous awards and accolades.
Tricia has been Toby’s constant companion and partner throughout his career, accompanying him on tours, attending award shows, and managing his business affairs. She is also his biggest fan and often sings along to his songs at his concerts. She said,
“I love performing and writing songs but being at home with my wife, Tricia, and my three kids is the best feeling of all.”
Successful Businesswoman
Tricia is not only a devoted wife and mother, but also a savvy entrepreneur and a fashion designer. She is the founder and creator of SwingDish, a luxury golf clothing brand for women. She launched the brand in 2015, with the help of her daughters, Krystal and Shelley, who is also involved in the business.
Tricia came up with the idea of SwingDish after noticing a lack of stylish and comfortable golf apparel for women. She said, “I love golf, but I couldn’t find anything that fit me well and looked good on me. I wanted something feminine, functional, and fashionable.”

She decided to design her own golf and activewear line, which includes tops, bottoms, dresses, jackets, accessories, and more. She also collaborated with other brands, such as Loudmouth Golf, to create unique and colorful patterns and prints. She said, “I wanted to make something that would stand out on the golf course, and make women feel confident and beautiful.”
SwingDish has become a popular and successful brand, with customers from all over the world, including celebrities like Reba McEntire, Miranda Lambert, and Kelly Clarkson. Tricia said, “I’m very proud of what we’ve created, and I’m very grateful for the support and feedback we’ve received from our customers and fans.”
How Tricia Raised Her Three Children and Four Grandchildren
Tricia is a loving and caring mother to her three children, Shelley, Krystal, and Stelen, and a doting grandmother to her four grandchildren, Kirby, Hensley, Drew, and Sabine. She has raised her children with the values of hard work, honesty, and kindness, and has supported them in their endeavors and passions.
Shelley Covel Rowland, 44, is the oldest child of Tricia and Toby, and the president of TK Steelman, Toby’s clothing line for men. She is also a singer and songwriter and has performed with her father on several occasions. She is married to Brian Rowland, and they have two children, Drew and Sabine.

Krystal LaDawn Covel Sandubrae, 39, is the second child of Tricia and Toby, and a country music singer and songwriter, just like her father. She has released two albums, Whiskey & Lace and Boulder, and has dueted with her father on songs like “Mockingbird” and “Cabo San Lucas”. She is married to Andrew Sandubrae, and they have two daughters, Kirby and Hensley.
Stelen Keith Covel, 27, is the youngest child of Tricia and Toby, and an entrepreneur and investor, involved in various businesses, such as Sellout Crowd, 405 Burger Bar, Tequila Chulos, and Hollywood Corners. He is also a golf enthusiast and often plays with his mother and father.
Tricia enjoys spending time with her children and grandchildren and often shares photos and videos of them on her social media accounts. She said, “They are my pride and joy, and I love them more than anything in the world.”
Physical Stats
Height (approx.) | In Feet Inches: 5′ 8″. In Meters: 1.72 m. In Centimetres: 172 cm. |
Weight (approx.) | In Kilograms: 55 kg. In Pounds: 121 lbs. |
Hair Color | Brown. |
Eye Color | Dark Brown. |
Tricia Stood by Toby’s Side During His Cancer Battle
In 2022, Toby revealed that he had been diagnosed with stomach cancer, and had undergone surgery and chemotherapy to treat it. He said, “It was a shocker. I didn’t have any symptoms, I just went for a routine checkup and they found it. It was a scary time, but I’m glad they caught it early.”
Tricia was by Toby’s side throughout his cancer battle and helped him cope with the physical and emotional challenges. She said, “It was hard to see him go through that, but he was very brave and strong. He never gave up, and he never lost his sense of humor. He’s my hero.”

Toby also credited Tricia for his recovery and thanked her for her love and support. He said, “She’s been amazing. She’s been my rock, my nurse, my cheerleader, my everything. I don’t know what I would do without her. She’s the best thing that ever happened to me.”
In 2023, Toby announced that he was cancer-free and that he was feeling good and ready to get back to work. He said, “I’m very grateful and blessed to be alive, and to have the support of my family, friends, and fans. I’m looking forward to making more music, and to performing for my fans again.”
Net Worth
According to various sources, Tricia Lucus has an estimated net worth of around $10 million as of 2024. Tricia Lucus is also involved in various philanthropic causes, such as the Toby Keith Foundation, which helps children with cancer, and the OK Kids Korral, which provides a home away from home for families of children undergoing treatment.
Toby Keith’s Death Cause
Toby Keith, the country music legend died on February 5, 2024, at the age of 62. The cause of his death was stomach cancer, which he had been diagnosed within 2021. He had been undergoing chemotherapy, radiation, and surgery as part of his treatment. He passed away peacefully, surrounded by his family, according to a statement posted on his website.
He was mourned by his fans, friends, and fellow artists, who paid tribute to his legacy and music. He was known for his patriotic and humorous songs, such as “Courtesy of the Red, White, and Blue (The Angry American)”, “Beer for My Horses”, and “Red Solo Cup”
Tricia Lucus is a remarkable woman who has made a positive impact on her husband, her family, and her community. She is a role model for women who want to pursue their passions, balance their roles, and support their loved ones. She is also a fascinating person who has a lot of interests, talents, and achievements. She is more than just Toby Keith’s wife; she is Tricia Lucus, and she deserves to be celebrated.